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Jaguar Land Rover Enjoys New Sales Record

In February 2012, the UK car industry saw a 23.5 per cent rise in production, and Jaguar Land Rover enjoyed its best ever month with 32,257 unit sales. Overall, UK car production is up 19.6 per cent for the year to date, although car sales are down slightly by 0.8 per cent.

Jaguar Land Rover seems to be bucking the trend, however, with an increase of forty-nine per cent in February sales overall. Land Rover set a new sales record of 28,029 vehicles in February, an increase of fifty-two per cent, whilst Jaguar was up thirty-two per cent to 4,288 cars.

To keep up with demand, Jaguar Land Rover has announced that it is creating 1,000 new jobs at its Halewood plant in Merseyside. This will take the total number of employees at the plant to 4,500, almost three times the number employed in 2009. Jaguar Land Rover anticipates that more jobs will be created in the supply chain as demand increases for more cars. It is believed that many more jobs may also be created at the new engine plant in Wolverhampton. The Range Rover Evoque has become one of the car maker’s most popular models, and the additional jobs are believed to have been created to cope with the extra demand for this model.
These figures suggest that the outlook is positive for the UK car industry. Once March sales have been released, it will be crucial to see if the new plate registrations will have had any impact on sales figures. Jaguar, Land Rover and Range Rover dealer showrooms will be hoping for another successful month of sales after a fantastic start to 2012.

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