The thrill of finding Volvo's treasure chest is increasingly building up. To intensify the escapade a bit further, Volvo Cars is leaking vital hints to aid treasure hunters. The Swedish automaker has already disclosed ten spots where it did not sink the treasure.
The treasure chest contains $50,000 in gold doubloons and a key to a brand new XC90 that would come equipped with cutting edge Volvo OEM parts. Volvo has been calling all pirates, scallywags and treasure fanatics to join The Hunt - a part of the automaker's promotion with Disney's new film Pirates of the Caribbean: At World's End which opens in theatres on May 25. On May 4th, tens of thousands of would-be pirates joined The Hunt and set sail on a virtual high seas quest, solving a chain of online clues and puzzles that will eventually lead to the treasure chest.
"Three-quarters of the earth's surface is under water, so finding a sunken treasure chest is not going to be easy," said Linda Gangeri, the national advertising manager for Volvo Cars of North America. "We want our hunt to be challenging, but we don't want participants to become discouraged, so we thought we'd help narrow the playing field by revealing ten places where 'X' doesn't mark the spot."
The automaker's disclosed hints include: 1. The Dead Sea. Volvo wanted to sink its treasure, not float it. 2. The Red Sea. The Swedish automaker's colors are blue. 3. The Sea of Love. While the automaker truly admires the treasure hunt participants, this sentiment may be a little strong. Besides, it's a song. 4. The Sea of Tranquility. Volvo wanted to make the hunt accessible to everyone, not just astronauts landing on the moon. 5. The Caspian Sea. It may be the world's mightiest lake, but it's no challenge for the sea-faring pirates. The automaker wanted to deliver a real high-seas adventure. 6. Off the Shores of Skeleton Island (a.k.a. Treasure Island). Way too obvious - Volvo learned from last year's Hunt that they have to keep the treasure hunters on their toes. 7. Bermuda Triangle. The automaker wanted to make sure the treasure was difficult to find, not impossible. 8. Atlantis. It was a hot favorite, but the company couldn't find it. 9. Sea World. Volvo already has enough sharks going after its treasure. 10. Watergate. Enough people went under.
"Okay, okay. Maybe it is a stretch to call The Hunt one of the greatest mysteries of the deep, but it certainly has got a lot of people flummoxed," said Linda Gangeri, the national advertising manager for Volvo Cars of North America. "We thought some of our more prodigious participants might enjoy pitting their wit and skill against some age-old mysteries... but even if they solve them, the only way to get your hands on Volvo's treasure is by joining our Hunt!"
Last year's program was limited to residents of the United States, United Kingdom, Japan, Spain and Austria. Now, the competition includes Bulgaria, Canada, Germany, Hong Kong, Indonesia, Italy, South Korea, Malaysia, Mexico, Norway, Philippines, Poland, Romania, Russia, Singapore, Sweden, Taiwan and Thailand.
There is still time to join The Hunt! Somewhere on the ocean floor lays a treasure chest full of pirate gold and a key to a new Volvo. And it is eagerly waiting to be discovered...
Glady Reign is a 32 year old is a consultant for an automotive firm based in Detroit, Mi. she is a native of the motor city and grew up around cars hence her expertise in the automotive field.